Friday, July 10, 2015

Sony Carnival @ NYP

SONY Carnival @ NYP

Our EMRS Team 3 collaborated with SONY to host a carnival that was held at the NYP atrium from 24th June to 26th June, 10.30 am to 5.00 pm. This was first colloboration with Sony and we are very honored and delighted. The objectives of the event were to increase brand awareness for SONY, especially SONY Mobile products, 

Event Poster

We liaised with the SONY representatives, Jake and Carolyn, both NYP alumnus, to work on the details for the carnival. We were given a budget of $3000 to work on the event and we spent most of it on fringe activities and printing of promotional materials.

   Harith measuring the dimensions for stage

Showing off our event posters!

Event Day 1:
Setup started 8:00 a.m. and ended at 10:00a.m. The reason for the long set up was due to confusion on how the layout was made. There was also a shift of the registration counter of the game competition to the counter area. The snack stalls was shifted to the area near the photo booth so as to attract crowd to attend the booth.

Registration Counter (After setup)

Drive Club!

Just Dance!

People taking group shot for photo booth!

Moments before performance

Group performances

Event Day 2:
The set up on the second day took less than an hour as we have already familiarized ourselves with the placement of the fixtures. All the fixtures were kept at the back room of the auditorium for ease of transportation and products were kept in B409 under lock and key.        
The Sound Card performance at 1.20p.m garnered a lot of supporters. These supporters also went down and check out the Sony booths as well as participated in our games competitions/photo booths etc.
Our group promoting the photo booth!

Trio supporting the popcorn and candy floss booth!

Crowd of carnival as of 1.20p.m.

Our boy taking video of Soundcard performance!

Soundcard taking photos at the photobooth!

Event Day 3:
Setup time for the third day was massively reduced to 30 minutes, from 9a.m. to 9.30a.m. This was due to everyone familiarization and help rendered from Team 2. Team 2 was then sent to give out flyers while team 3 and some of team 2 manned the booths in the atrium. We were so happy but sad at the same time as we had to tear down the event at the end of the day!
Our team photo at the start of the day!

Emcees promoting the event!

We are free!

Overall, the event flowed smoothly. One of the challenges faced during the event is to attract people in buying the SONY Mobile accessories as most students and staff are not using SONY products. We have learnt a lot of lessons in terms of teamwork and logistics for setting up the event. Not only was it a good experience to run the event, but it also helped to strengthen and build relationship across the EMRS teams. It also provided the opportunity for NYP to build a relationship with SONY for future events.

Wei Yang
"Working with SONY was a fruitful experience as we were able to experience first-hand on partnering with a global brand on an event. It taught me to step out of my comfort zone and to step up to be responsible for managing the event when it counts. Will be a memory never to be missed!"

Guo Xiang
"It was a once in a lifetime opportunity for me to plan an event together with my group. It was stressful during the planning phase, but during the actual event, we were able to taste the fruit of our success and it was sweet!"