Thursday, December 31, 2015

Retail Entrepreneurship Fair 17.12.2015

Retail Entrepreneurship Fair

Date: 17 December 2015
Venue: Outside D'Studio
Time: 11:00 a.m. to 4:30 p.m.

About the Event: Also known as Retail Specialisation Day, this is the final year entrepreneurship project for students pursuing a Diploma in Business Management with Retail Specialisation. These students setup booths selling different merchandises to have a hands-on retail business experience. Another TEP Centre of SBM, MSC also had their Christmas Event concurrently with the fair.

Our Role and Objective: EMRS Team 3 has been tasked to assist in the event by providing fixtures and supporting the publicity activities to raise awareness for this event.

Photo: Poster designed by EMRS Team 3 for the Event

Pre-Event: Prior to the event, we were mainly involved in the A&P activities such as designing of and setting up the main event poster, individual team posters also coordinating some logistical matters with the lecturers and students.

Event Day:

EMRS had to complete setup by 10:30 a.m. for the students to prepare their booths to be ready for sales by 11:00 a.m. Some of the students were already present at the booth as we were setting up the event area. As such, we provided them with their requested fixtures as we continued to setup the event area.

Retail Specialisation Students and EMRS Team 3 setting up at the Event Area, ensuring that the equipment are placed in line with the floor plan.

The sound system was also utilised to create an the lively and joyous ambience in the event area by playing music and allow the students to make publicity announcements to the crowd in the event area.

Entrance to the Shopping Arcade where the event was held.

Team Booths:

There were slight delays in the teams' booth preparation and only one team was operational at 11:00 a.m. However, all teams subsequently completed their set up and were ready for sales by 11:20 a.m.

Retail Specialisation Lecturer Ms Lee briefing one of the teams.

EMRS Team 3 had a support desk at the Event Area to offer immediate support to the teams if any assistance was needed during the event to provide maximum assistance so as to minimise disruptions to their sales activities as it is their graded Final Year Project for the Retail Specialisation Students. The support desk was staffed by two team members at any point throughout the event.

Photo: The two OICs for Retail Specialisation Day, Wayne and Jia Cheng

Crowd shopping at the event area.


Teardown commenced soon after the event ended at 4:30 p.m. By 4:50 p.m the students have mostly packed up their inventories and personal belongings. EMRS Team 3 also packed up the event area and returned the utilised fixtures back to the fixtures room.

Retail Specialisation Students packing up their individual booths.

EMRS Team 3 students packing up the event area. The team was present to help in the packing which sped up the process.

Before Cleaning up the Event Area

After the event, litter was seen at some parts of the event area. Some black stains were also observed on the ground which could be caused by the Sound System. We borrowed cleaning tools from the school cleaner and MSC and cleaned up the event area together restoring the area to its pre-event conditions.


Overall, we considered the event successful as the event went on smoothly with minimal setbacks. 

For the common fixtures that all student teams were provided with, we provided identical fixtures for fairness and we also tested them and did a minor overhaul to ensure that all are in optimal operating condition. We also provided instruction sheets to the teams with regards to personal belongings, cleanliness, fixtures and safety.

A preliminary survey with the students found that the crowd and sales were within their expectations considering the location. However, feedback was also received that more A&P activities could be done to create higher event awareness. In this aspect, we also assisted the students in distributing their team flyers during the event.

Wednesday, December 16, 2015

SBM International Fair 2015 S2

SBM International Fair- Team 4
Date: 25 November 2015, Wednesday
Together with SBM International Department, EMRS Team 4 put together a Fair to attract students to find out more about OSEP and bringing different country culture together at the Fair.
Our Objective was to attract as many students as possible to the fair, so that they would be able to sign up for the OSEP program.

Pre Event
Our Event Comprises of 3 Main features, the OSEP Student booth, the Presentations, the Mini Activities our team have designed to attract the crowd.

Our Theme for this event is Amazing Race.
We had a meet up with the OSEP students before the Event. We Brief them about what are the activities that are going to happen and what they needed to prepare for their booth and presentation.
We did several Site Recce to plan our floor layout and also getting it approved.
After Researching about the different countries and discussing with the students, we started preparing the different country booths.
As we have a wide corridor, we came up with mini activities like 3 mini games, help out with the immersion trip booth printing and a Photo Booth to fill up the Fair with Activities.

Pre Event Publicity
We had to go to different lecture theaters before the Year 1 and 2 Students Classes to make announcements about the fair and encourage the students to participate.
We had our Poster printed and put up along the corridors of SBM and also requested it to be put up in the school’s computer system. 

We put up some balloons along the corridor to lead the crowd to our event venue.
Event Day: Setting Up
Before the Event Day, we had Our Fixtures moved down to the fair.
So that we had more time to decorate the venue on the event day morning.

Event Commencement
Event Started from 11am till 5pm
Even thou we spent weeks planning the event and getting our activities we had some hiccups along the event.
As our venue is located at a rather quaint location, there aren’t a lot of students walking pass the area.
We had several OSEP students and our EMRS students going down the corridor and inviting people to our event.

As the event continues, our OSEP student talks are getting more audience. There were some students waiting outside the presentation room for their favorite country to present.

Event Tear down
We carefully took down the decorations from the wall (We didn’t dirty the walls YAYY).

After, we returned the Chairs that were brought down from the Tutorial Room we booked.
We then separated the materials that were reusable and returned it to Ms Ros.
In Overall the event was Successful, we got everything in place and the OSEP students were really enthusiastic (They Wore their traditional clothing throughout the event.)

However, as there were too much activities happening throughout campus and also the new location was rather out of many student’s ways. We did not manage to attract as many students as planned.
Hopefully the next time we will do better!
Best Regards

Team 4

Monday, December 14, 2015

Cotton On Christmas Event - Team 3

Cotton on Christmas Event - Team 3

Date: 1st December - 3rd December 2015

Cotton On Christmas Event was the first major event for EMRS Team 3 2015/2016 S2. However, this event was already pre-planned by the previous batch of EMRS Team 3 students. The main objective of this Christmas event was to allow us to gain first hand experience on managing a big scale event.


Getting the props ready for the preparation of the actual day

Qi Lun (OIC) and Jia Cheng preparing to print the flyers.

Our team going to lectures to promote our Christmas Event to the students.

Designing the sandwich board to perfection.

Prior to the event,  the previous Team 3 had prepared handover notes for our reference. However, it took us 2-3 days to tie up the loose ends left by the previous batch such as approval for the posters, confirmation from the vendor- FJ Benjamin, catalogue for the Christmas event. From there, we continued liaising with the vendors. Taking over an event was a challenge as it was hard to keep up and understand the current progress.

Set Up

As it was our first event in EMRS, the Team was very nervous and excited. The whole team came early to ensure that we have ample time to prepare for the event.

Rebecca and Ke Jing ensuring there were no loose cords which may cause tripping.

Day 1
On the first day of the event, we did not forsee that Cotton On stocks would be late. The stocks and POS did not arrive on time during the setup.  Therefore, our team were unable to start the event on time and struggled to arrange the products and setup according to the plan.

Sylvester providing product information to Nadiah (OIC)

The crowd during Day 1 of our Christmas Event

Due to the delay of POS delivery at Cotton On,  the recording of sales had to be done manually by Cotton On/Rubi staffs. Thus, the queue was long and not properly managed.

Day 2 
On Day 2, the crowd at the atrium was much lesser compared to Day 1. We believed that it might be due to the day of the event which is a Wednesday (half-day for majority of the students) and at the same time, it was the ICA period.

In order to increase customer satisfaction, we sorted out the Rubi shoes according to the designs and sizes. In this way, customers would be able to find the size and design easily.

Our team managed to achieve a better manpower management after receiving feedbacks by our supervisors and OICs.

Furthermore, we publicised our event more by having our emcee and do more frequent shout-outs.

Day 3 
The crowd was inconsistent on that day. To boost Sugalight sales, our team decided to use mobile selling as a marketing strategy. This led to an increase in sales for Sugalight.

Hardworking Jia Cheng setting up the NYP's POS System for the first time.

Nadiah (OIC) assigning tasks to the team

Rebecca, organising the incoming stocks from Cotton On to get the event started.

(Day 1) Team 2 members helping us out at the FJ Benjamin booth.

Small crowds forming at Baker's World booth. 

All in all despite the challenges that we faced due to our inexperience, the event was successful and we managed to hit our sales target. Everybody had a great time during these days, and have learnt a lot from this experience.