Friday, July 10, 2015

Sony Carnival @ NYP

SONY Carnival @ NYP

Our EMRS Team 3 collaborated with SONY to host a carnival that was held at the NYP atrium from 24th June to 26th June, 10.30 am to 5.00 pm. This was first colloboration with Sony and we are very honored and delighted. The objectives of the event were to increase brand awareness for SONY, especially SONY Mobile products, 

Event Poster

We liaised with the SONY representatives, Jake and Carolyn, both NYP alumnus, to work on the details for the carnival. We were given a budget of $3000 to work on the event and we spent most of it on fringe activities and printing of promotional materials.

   Harith measuring the dimensions for stage

Showing off our event posters!

Event Day 1:
Setup started 8:00 a.m. and ended at 10:00a.m. The reason for the long set up was due to confusion on how the layout was made. There was also a shift of the registration counter of the game competition to the counter area. The snack stalls was shifted to the area near the photo booth so as to attract crowd to attend the booth.

Registration Counter (After setup)

Drive Club!

Just Dance!

People taking group shot for photo booth!

Moments before performance

Group performances

Event Day 2:
The set up on the second day took less than an hour as we have already familiarized ourselves with the placement of the fixtures. All the fixtures were kept at the back room of the auditorium for ease of transportation and products were kept in B409 under lock and key.        
The Sound Card performance at 1.20p.m garnered a lot of supporters. These supporters also went down and check out the Sony booths as well as participated in our games competitions/photo booths etc.
Our group promoting the photo booth!

Trio supporting the popcorn and candy floss booth!

Crowd of carnival as of 1.20p.m.

Our boy taking video of Soundcard performance!

Soundcard taking photos at the photobooth!

Event Day 3:
Setup time for the third day was massively reduced to 30 minutes, from 9a.m. to 9.30a.m. This was due to everyone familiarization and help rendered from Team 2. Team 2 was then sent to give out flyers while team 3 and some of team 2 manned the booths in the atrium. We were so happy but sad at the same time as we had to tear down the event at the end of the day!
Our team photo at the start of the day!

Emcees promoting the event!

We are free!

Overall, the event flowed smoothly. One of the challenges faced during the event is to attract people in buying the SONY Mobile accessories as most students and staff are not using SONY products. We have learnt a lot of lessons in terms of teamwork and logistics for setting up the event. Not only was it a good experience to run the event, but it also helped to strengthen and build relationship across the EMRS teams. It also provided the opportunity for NYP to build a relationship with SONY for future events.

Wei Yang
"Working with SONY was a fruitful experience as we were able to experience first-hand on partnering with a global brand on an event. It taught me to step out of my comfort zone and to step up to be responsible for managing the event when it counts. Will be a memory never to be missed!"

Guo Xiang
"It was a once in a lifetime opportunity for me to plan an event together with my group. It was stressful during the planning phase, but during the actual event, we were able to taste the fruit of our success and it was sweet!"

International Fair 2015

International Fair 2015 – Around the World
Date: 8 July 2015
Time: 11AM – 5PM
Venue: Block B, 2nd level, Seminar rooms & Foyer

For the International Fair this year, team 3 was tasked to create a fun and exciting experience for our SBM students. The objective was to allow them to learn more about the Overseas Student Exchange Program (OSEP) opportunities and expose them to the different people and cultures in a foreign land.

The countries participating in this event included Japan, Korea, Germany, France, Netherlands, Scotland and Finland. During our meeting with the students and teacher in charge, we came up with a proposed theme, layout and concept for the event.
Brainstorming for ideas!
Our A&P such as our main event poster, seminar talk poster, brochures and decoration items will be designed in a very airport-ish theme!
Main event Poster
International Fair Brochure

Individual Country Posters

Each teammate was in charge of a country. They were responsible to liaise with the international students and find out the details (Images to be added into into their individual booth posters, collation of song lists that will be played, etc.) for their country booth. It was up to the students to decide the fixtures and props they required and activities that they would like to play. 

Meeting with German Students
Taking measurements to prepare for event day!

On the event day, we met with a few problems along the way but we managed to set up the country booths with some help from the teachers and quick thinking! When the international students came in at 10am, all they needed to do was to set up their own table and display the items they brought. 

Morning Set-up
 Finland: Hei, tervetuloa!
Japan: こんにちは、ようこそ!
Korean students say: "안녕하세요! Welcome to our booth!"

In the morning, there was lesser crowd because most of the students had morning classes.  But in the afternoon, more and more students started pouring in!
Q&A sessions!
Oh just look at the crowd:D

The games at each booth kept the students and teachers entertained. Also, Year 1 & 2s  used this opportunity to get answers on questions related to studying overseas!  Students who have experienced studying abroad also shared their stories in a foreign land, how to get around using the public transport and the local people they met! 
French students trying out the Hanbok
German dude goes: Pass, Shoot, Score!!!
Playing Korean traditional games
Finnish candies are definitely worth a try!
Asian & Non-Asian Universities Talk

Team 3!!
At 4.30pm, our team started to tear down the decorations and cleaned up the seminar room. By 5pm, the logistics were moved back to the fixtures room.We double checked that we had the right number of flags, globe balloons and maps before returning it to the teacher. 

To round things up, we had fun preparing for this event because it was unlike the previous ones we did.  Our supervisor and teacher in charge were really supportive. They gave us more freedom in making our own decisions and space to expand our imagination. 

A big thank you to all of the international students & teachers. We hope to see you again at the next international fair!!!
Forever & Always, 
Team 3

Mini Roadshow: Fashion Wonderland

Team 2 presents to you 'Fashion Wonderland'!!
Our first event planned and executed from scratch. 

The mini sales fair took place during the school holidays on 18 June - 19 June 2015, from 10.30am to 4.30pm. 
The objectives of the event are to have hands on experience on planning and managing a small scale event, provide alumni with business opportunities and to a create platform for future collaborations.

  In collaboration with:

HIDDEN BEAUTY - Handmade Accessories from Myanmar

 KISETSU COLLECTIONS - Leather Cardholders for Men

 DOMINIS- Trendy Clothes

We worked on a consignment basis with these three vendors. 

For this event, we had a tight budget to follow. To overcome this, the team decided to use recycled materials for the decoration and brought materials from home so that we could work within the budget.

Our handmade packaging for the Hidden Beauty accessories.

Our posters displayed at the booth for various products.

As a group we decided on the theme 'Nature' for our event and A&P designed the poster accordingly.

Our poster for the event!

The day before the event, we set up the poster stands in various locations around the school.

Fast Food, South and North Canteen

On the day of our event, the team started the set up at 9.10a.m. It was rather messy on the first day of our set-up as there was no logistics schedule prepared. We learnt from this and prepared a logistics schedule for the second day.

The logistics team setting up the 4 arms rack

 The layout of our booth!!!!

We were worried that we could not attract customers to our booth as it was during the school holidays. Therefore, the A&P came out with an promotional ideas... We attached sweets to the flyer and gave out around the school.

Also, the OICs came up with a manpower schedule to separate us up into teams, one team to be stationed at the booth and another team to be doing mobile promotions.

The team members attending to lecturers that stopped by to support us.

All in all, we learnt that we should not have any expectations before trying something out, we should always stay positive and try out new things, that way, even if we fail, at least we would have learnt something in the process.

With lots of love, Team 2