Monday, November 19, 2012

Retail Seminar 2012

The retail seminar was held on Wednesday, 7 November 2012, followed by the career fair which allows students to find out more about possible job opportunities for themselves. About 120 SBM Retail Management students and 30 guests from retailing companies such as Spring, Chopard, Richemont, Front Row, H&M, EpiCentre and Uniqlo were involved in this event.

Pre-Event preparation (6 November 2012)
On 6 November, a day before the event, Team 3 started to set up the vendors’ booths and registration counter at the foyer at BLK B Level 2. Tables and chairs were transported from the fixtures room and EMRS room to the foyer. Initially, some of the chairs that we brought down were all of different colours and was not coordinated accordingly. Therefore we had to get 2 people from the other team to help bring down chairs of the same colour and bring up the ones which we were not using. We also prepared the signages to paste on the tables of each booth so that it would be easier for the vendors to identify their booth. By 5pm, we were done with the set up.

Event Day (7 November 2012)
On the day of the event, Team 3 gathered at the foyer at 12.30pm. Some of us helped to carry down the boxes of goodie bags. The packing of goodie bags was done a week before the event by 5 of us. There were a total of 150 bags and 30 of the bags were to be given to the guys and these bags contained different items. Goodie bags were sponsored by SASA and it contained items such as mascara, eyelashes, body scrub etc.

We also started to put up the signages on the seminar room doors so that it will be easier for students and speakers to identify the rooms where the talks will be held at.

Putting up reserve tags for the speakers/guests

Two students were assigned to be at the registration counter and each of them had their own name lists for the registration. Moreover, name tags were prepared so that they can be given to the speakers. 2 students were also assigned at the registration counter to assists the speakers/guests to the lecturers and students to the respective rooms.

Students having their refreshments before the second talk

Talks held in the seminar room

While the second talk was going on, a few of us started to sort out goodie bags and placed them outside each of the seminar rooms. 2 students were stationed outside each room to help distribute goodie bags to the students. Initially, there were not enough bags for one of the rooms. However, there were extra bags left after giving out to the students in the other 2 rooms because the talk ended earlier. As such, we had enough for those in the last room. If all three talks had ended at around the same time, it would be hard getting extra bags from the others and thus, some students might not have gotten the bags.

Students were then encouraged to visit the various booths for the career fair. EMRS students also visited the career fair booths.

At about 4.45pm, once all the students left, we started to pack up and clear the place. In all, the retail seminar was a successful one. Although there were a few hiccups such as the lack of seats for students and problems with the sound system, we managed to settle things quickly. The lesson learnt after this event is that no events will run smoothly without any problems occurring. Teamwork and communication among team members are extremely important to ensure the event was a smooth one.  The judging factor is the way we solve the problems and the solutions to ensure a smooth run for the whole event. 

Monday, November 5, 2012

'Carnival' Mini Roadshow by EMRS Team3

Team 3 was tasked to organise a mini-roadshow at the linkway outside McDonalds selling Cheers and MSC products. The roadshow was held on 23 October 2012 from 10.30am to 3.30pm. 

Planning Stage

We were given about a week to prepare for this internal event. The ICs for the respective roles were Melvin as the overall IC, Christopher as in-charge A&P and Benezer the in-charge for Logistics. We were given a budget of S$30 to prepare for the whole event and we ended up only spending of S$28.35

During the planning stage, the team went down to Cheers and MSC to select the products that we would like to have at our roadshow. After that we proceeded to determine the quantity needed for each product.

Took the stock from Cheers and the team do a stock count

Meanwhile the A&P IC and the team brainstormed ideas on the theme of the mini roadshow. After much consideration decided on the 'Carnival' theme. As much as our preparation to set up the theme of our booth which consist of many other factors such as the design of our decoration, displaying the product and also our dress code. The team then proceed to work on the decoration and product display.

Our attractive poster featuring our hero products. 

The team used red and blue as the primary colors for all our A&P decoration to ensure consistency.

After which, the Logistics IC and the team also went down to the fixture room to decide on the fixtures that we would need for our booth. We took down details like the measurements of fixtures so that we can estimate how much space our booth.

Event Day

Setting up our booth

Putting up the balloons for booth decoration

We worked together as a team and managed to complete set-up at by 10.30am.

Candies and chocolates on display

Toshiba thumb drive on promotion

Drinks are displayed on the metal rack

Made In Candy!

Chilled drinks are kept in the ice box

2 members were assigned to do mobile-selling around the campus while the rest will remain at the booth. The team members involved this actually helped the team in the mobile-selling made several trips around the different schools in the campus to boost its total sales for the event.

Mobile sellers promoting our products to the secondary school students

Secondary school students helps to increase the total sales revenue

At the beginning, it was a challenge attracting customers to our booth. However, during lunch time, our booth started to get more crowed as some of us had to work non-stop. 

Sales were good as we managed to hit our sales target by 1:30pm. 
Toshiba 8GB thumb drive sold out!
We even managed to sold out the attractive Toshiba 8GB thumb drive at around 1pm. As such the A&P team has have to take down its advertising promotion for the 8GB thumb drive and left with the 4GB thumb drive

The event ended at 3.15pm and we managed to clear everything by 4pm. We had fun throughout the whole process

Orgainsing this mini roadshow was a totally new experience for most of us. After the whole event, we all felt a sense of satisfaction and achievement.

Looking back at the roadshow, all of us now understand the importance of proper planning and execution of an event.

Team work is also a must regardless of the nature of the event. Together we can achieve more!