Retail Career Fair 2015 - Team 3
Our objectives for this Retail Career Fair was to draw students to the atrium and entice them to participate in the fair.The more sign ups at the booths, the better it would be for us as it would increase the chances of the vendors coming again for the following year.
Our event was set to be held on 19 November, starting from 10 a.m and lasting all the way till 4 p.m. After the briefing by Ms Yong, we got hold of the atrium floor plan and went to visit the site to take note of the power sockets. Following that, we did up a draft of our floor plan and after several edits, sent it for approval.
After which, emails were sent to the vendors to take note of any additional fixtures that they may require other than the ones given to them. And from there, the problems started. We had difficulty contacting the retailers to find out what exactly they wanted from us for their booths. Furthermore, there were multiple questions we needed to be answered from the retailers themselves. To solve this, we could only wait patiently but at the same time gently push the retailers for answers when we were able to.
To ensure our event looked as good on the floor as on paper, we had to actually bring out a table from the fixtures room to try and visualize how it would looked like at the actual event. This was because we did not want vendors to be too close or too far to each other.
After marking out the tables, we decided on one thing. Our event looked great!
Once the floor plan had been approved, we counted the quantity of the fixtures required and did a quality check. Finally, we did up a checklist to be more organized on the event day, as we did not want any shortage of fixtures.
Before any poster could be set up for the event, we had to make sure our designs matched the theme and were approved by many, many levels of higher ups. As the approval period stretched on for about a week, many changes to the final posters had to be made, day in and day out. But finally, they were approved!
We went out to get the posters made:
And when it was done, they were all placed all around the school.
We went out to get the posters made:
Now we had to set up a banner for the lucky draw counter!
Event Day: Setting up
Finally, the day we've been waiting for has arrived! We were all so pscyched up, ready to show NYP what we can do.
Event started from 10am-4pm
At last, a total of 14 booths, a retail exhibition managed by team 4, and a retail career journey game managed by team 2 (A big thank you to the companies that attended our event!) graced the floor of the atrium.
The Cotton Candy and Popcorn in full swing!
And then the photo booth came! Along with it, some groups of students came to participate in our Instagram competition, where the winner stood a chance to win a $50 Starbucks gift card.
Flyers were running out fast as student used the coupons in it to redeem the cotton candy and popcorn. There were two EMRS members who are giving out flyers on the day itself as well.
As our event continued, hourly lucky draw and Q&A sessions were carried out. At the start, we were a tad worried as the responses were not as great as we had planned for. We literally had to pull students to our lucky draw counter to participate in our sure-win Q&A. To rectify this, we sent out groups of persuasive students to advertise our lucky draw and Q&A sessions to the surrounding areas. This strategy worked out well, as more students approached the booths to collect the respective colored monopoly money to take part in the lucky draw afterwards. Slowly but surely, students had to queue up to take part in our lucky draw!
Congratulations to the winners!
Tearing down took much lesser time than setting up because the whole EMRS team was involved in it. Team 2 and 4 lent us a helping hand after their respective tear downs, to speed up the whole tear down process. By 4:45 the atrium was restored to its original state, and this would not have been possible without the help of the whole EMRS!
Cheers to the end of Retail Career Fair 2015!
All in all, the event was a success and everyone did have a good time there! If given the time and opportunity, Team 3 would gladly organise another career fair.
With the warmest of regards,