Team 2 from EMRS organised a mini roadshow. It was held opposite the shopping arcade on Tuesday, 9th September 2014 from 10:30 am to 3:30pm. The reason for a mini roadshow is for us to gain hands-on experience in planning an event from scratch.
The preparation time for the mini roadshow was slightly over a week. Division of roles were important to make this event a success. So, we decided on 5 ICs roles with the remaining members helping out in every aspect. Jocelyn was the Overall IC, Andy was the A&P IC, Priscilla was the Finance IC, Chenyu was the Inventory IC and ShuPing was the Logistics IC.
To assist in formulating ideas for the theme of our event, we made a trip down to MSC to choose the items that we can sell at our booth. We decided on Sticky, Skin Food and thumb drives.
The next step was to decide on the theme. From the idea of a carnival carousel and the “Carousell” phone application, we came up with the theme of “CarouSale”. We felt that it was a fun and unique idea.
In order to make sure that our theme is consistent, we had to discuss about the decorations and fixtures needed, the display of our products and A&P.
Testing out the design of our poster stand
Preparation the day before the event
On the day of the event
On the day of the event, we rushed down to the fixtures room to get all the relevant fixtures in order to be ready before the opening time. Some of us were assigned to mobile selling while the rest were stationed at the booth. Besides that, we had two members in charge of taking photos. We received great support from the lecturers and students and this helped us meet our sales target.
Setting up the booth
After the mini roadshow ended, we returned the fixtures and tallied our stocks. Although this was a tedious process, it was definitely worth it. The event planning was a long process but we had a great experience when setting up the booth and selling the products to meet our sales target.