Date: 19th and 20th May 2016, Thursday and Friday
Venue: Auditorium lobby
Time: 10.30am – 4.30pm
Team 3 with Miss Quek
About the event:
Events Management Road Show (EMRS) partnered Triumph once again to hold the annual Triumph sale. Both parties have collaborated with each other in the past, bringing past season collections , offering them to fellow students at up to 70% off the original retail prices. Triumph staff were in charge of manning the cashier and ensuring the availability of stocks while students from Team 3 were in charge of advertising, promoting and manning activity stations such as the spin the wheel and the Instagram board contest.
Firstly, Team 3 started planning and executing their ideas for the event as early as 3 weeks before the actual event was scheduled to happen. The first idea that the team acted on was creating the life size three dimensional cardboard version of Triumph’s logo.
We first started collecting unused cardboard boxes from various locations such as Cheers and D’ studio to help save costs. The execution portion of this idea took the longest as the team had to draw, cut out and finally glue gun 8 of the letters including the crown logo. After the letters were dry and firmly glued together, the team then began to paint the letters dark red as per Triumph’s logo. The painting process involved many coats of painting.
Secondly, the Triumph team personally went down to the auditorium lobby so as to take specific measurements regarding the space available to display Triumph’s goods. This step was vital in ensuring that the floor plan drawn up by the overall in charge, Ya Xian was accurate. This also enabled logistics to secure the adequate amount of equipment and allow the wagons brought in to be displayed in an orderly manner with easy accessibility for shoppers.
Lastly, for the advertising and promotions aspect, posters were placed at 6 prominent locations to bring about more awareness for the upcoming event. In addition, A6 sized flyers were given out the day before the event specifically targeting female students in various schools during lunch time and also during the refreshments period outside the large scaled business lecture. Also, as the advertising and promotions team was aware of slowing economy, we came up with various ideas such as engaging shoppers with a question and answer session and also Instagram contest. This involved liaising with Triumph for prizes. The questions and boards needed were all done up by the Triumph team.
Promotion Activities: Spin the Wheel & Triumph Instagram Contest
The actual event was held on the 19th & 20th of May.
‘Triumph Sale’ Fixture
On the first day of the event, we had to report at 8:00 a.m. for set up. First we took boxes and materials from the EMRS Room and Logistic Room. We then headed down to the Auditorium to set up the fairy lights along with our Triumph Sale Fixture. The NYP Estate Staff came to opened the Auditorium doors at around 8.20am, after which we headed in to set up the Fitting Room, Cashier, Spin the Wheel Station and Music.
Setting up of the tables
When the wagons and stocks arrived around 8.30am, we started arranging the bras according to the sizes and the wagons were placed shown in the picture below.
Triumph Floor Plan at NYP Auditorium Lobby
At around 10:00am , we all had a crash course on how to measure bust sizes and what kind of bras and briefs that Triumph offers.
We started sales at 10.30am.
Initially, we had anticipated better sales as we thought that $25 for each fashion intimate and $5 for briefs was a great deal as Triumph was a well established brand. Our target sale set was $18,000 for both days. The sales in the morning were very stale. This might have been due to the fact that students and lecturers were in lessons and was still early for the public. When lunch period came along, we noticed that the sales picked up by a little. We also noticed that people were too shy to enter the Auditorium Lobby. Therefore, two of us had to stay at the door to try to encourage them to head in to take a look. We also had shout outs of our event using the stage that was provided by the IT fair. At the end of the day, we packed the “Triumph sale” word into the auditorium and covered the wagons with a red cloth that was provided.
On the second day of the event, we arrived at 9:00 a.m. and started setting up the “Triumph Sale” word. We also decided to print words such as SALES, BUY 5 GET 1 FREE, $25 & LAST DAY to gain more awareness for the event running in the auditorium. It was printed in A3 & A4 size and pasted on the glass panels in the auditorium. We felt that it did help the sales as more people came in the morning compared to the day before.
At 12:00 p.m., we borrowed the stage used by the IT fair once again and had a Q & A session with the intention to create further awareness that there was an event held in the auditorium.
Even though we did not meet the sales target at the end of the day, sales compared to the day before was better.
After the event has ended, we helped the Triumph staff to pack up the Auditorium. As our team has 12 people, there will be 2 people in charge of each area of the Triumph event. We packed the lingerie of the same sizes into boxes. The poster stands at the various locations were also collected back.
We removed our block letters, fairy lights and papers that were pasted on the glass. We then proceeded to pack up our logistics that were from the fixtures room. All the logistics were placed neatly at the front of the Auditorium to make sure we did not leave out any logistics. Thereafter, we returned all logistics back to the respective places in the fixtures room.
In conclusion, the Triumph event was an eye-opener for many of us. Even though we did not manage to meet the sales target, this event went smoothly throughout the 2 days. It was our first time handling a lingerie event and it feels awkward at the beginning. We slowly got used to it and worked really well as a team. This event was very meaningful as we might not have another chance to run such events in the future. Through this event, our team became more bonded and had more teamwork together. A big thank you to Triumph for allowing us to have this opportunity to plan this event. Thank you Ms Quek for supporting us and giving us suggestions throughout the planning of the event and on the actual days.