Introduction
Our team was given the
opportunity to organize a roadshow for our first event. We were required to
source for external vendors to give us a feel on how to run an actual event in
the future. For the first 2 weeks, our team was deciding on the theme, products
and vendors that would be suitable for our event. After rounds of discussion,
we decided to work with Munch Munch and Gelato Art.
Munch Munch is a snack retailer
which provides a wide range of products which we can choose from. It has stores
located at Chinatown Point and Fusionapollis. They also provide service online
for customers to make their purchases.
Gelato Art is a Gelato company
that has a retail shop at Clementi and they also provide catering for bigger
events.
Pre Event:
Vendor selection:
We decided to work with Munch
Munch and Gelato Art as they were easier to work with as compared to other food
retailers like Biscuit King. They offered us favourable terms and were easy to
communicate with.
Advertising & Promotions(A&P):
This is our A&P team working hard on the flyers and
posters!
After many rounds of design, our team was
able to deliver a stunning poster. The poster had gone through much scrutiny
and our team worked tirelessly to come up with the banner for the booth as
well. The mobile sales box was also designed and created by them using raw
materials which could be found around their homes. Through this event, it has
thought us to be more creative as we had limited resources and budget.
Therefore, our team had to think out of the box.
Finance:
Deciding
on the budget
Our finance team were in charge of pricing
the individual products and deciding the amount of inventory to be brought in.
The finance team was also in charge of planning the budget that will be used
for A&P and the P&L statement. There were many changes to the pricing
of the goods as there were many considerations in deciding the most suitable
pricing. Our team did a market survey on the prices that people will pay for a
cup of gelato and a packet of snack.
Products:
The team preparing the booth the day before the event.
Our team was working hard the day before the
event to ensure that everything is in place before the set up. We were also
doing final touch ups to the banners and cutting out visual marketing tools to
make our booth more outstanding. We printed out the signs announcing the
discounts - ‘3 for $7’ for the snacks and ‘2 for $6’ for the ice cream.
EVENT DAY!!!!
Our menu board looks like a chalk board which shows the
different old school snacks available and thus ties in with the whole concept
of the booth.
Overall view of the booth
Jenga (Lucky Draw) station
Games Booth:
We had different games stations as well so
that customers could have fun playing the games while buying old school snacks.
We had Jenga, five stones and a marble games stations. We also had interesting
facts such as the history of the games on the table. For the customers to win
the Starbucks card, they would need to play 2 games and clock in the fastest
time. The two games are pick up marbles and five stones, which are common games
that are played when we were young. Therefore, through playing the games, we
would like customers to reminisce about their childhood days and it allows the
people at the booth to communicate with the customers as well. This helps to
build stronger customer relationships and the customers might be able to spread
the word of mouth around.
On the first day of our event, we realized
that our attractive prize were not obvious enough. Hence, on the second day, we
decided to put up a clearer sign:
Lecturer
playing our marble game!
And this did made more people want to try the games
available at the booth to win the prize. Therefore, by just making the
Starbucks prize sign bigger it attracted more people to the booth.
Our
“HAPPY BROTHERS” mobile sellers:
Teardown of booth after 2 hectic days
Congratulations to the winner of the $10 Starbucks Card
(EMRS is fun)
Post Event
After computing the sales
for the two days, we have hit our targeted sales of $1,300. However, our team
incurred a 10 cents cash discrepancy. Therefore, our team had learnt to be more
careful when it comes to handling of cash.
Challenges faced:
However,
there were still a few challenges that the team had faced while setting up the
booth. For example, due to the haze, our booth had to move in at the last
minute as there were safety precautions to follow. Furthermore, some of the
fixtures that we took from the fixtures room were not in working conditions
which resulted in delay of set up of the booth.
How did we overcome it?
We placed a poster at the original location
indicating the change of venue of our event. As for the fixtures, we
substituted them with similar fixtures to replace the ones that were not
working.
With love, AWESOME TEAM
Despite the slight hiccups,
our team manage to successfully pull-off this event and hitting the sales
target. Through this event, our team has become more bonded with one another
and will be looking forward for our next event. :D
