Friday, January 9, 2015

Luxasia Singapore philosophy Mobile Truck Sale

EMRS Team 2 organized a mobile truck sale for philosophy which took place on Wednesday, 17th December 2014. The truck was located at the loading bay near Carpark 6.

OIC: Sophia
AIC: Pin Er
Logistics: Shirley, Janice, Shammini and Dennison
Advertising & Publicity: Keith, Masturah, Yu Pin, Damien and Yao Kun
Finance: Yang Kai, Sze Yan and Su Ning

Pre-event preparation:
We were given the challenge of helping philosophy promote their brand and generate sales. Our team also hoped to gain real-life business experiences from this event, some of which include interacting with customers and our clients, adapting to sudden changes, and testing our resourcefulness.
A week before the event, the team recced the area to decide on the layout and wet weather plan. As the location was less than ideal, we focused a lot of our efforts on Advertising & Publicity to direct customers to the area.

Sophia, Janice and Sze Yan went around the different staff areas in Nanyang Polytechnic the day before the event to give out bounce-back cards to the staff. 

During the event:
The truck arrived much earlier than the expected arrival time and some of us had to go down to direct it. We also assisted with setting up the truck when the beauty advisors arrived.


A gift wrapping service station was set up, where we provided free gift-wrapping services to last-minute Christmas shoppers.

The team was separated into smaller groups. Each group consists of a moving billboard and two other members bringing philosophy product testers and bounce-back cards with candy canes.

Our mascots walking around campus:


Come visit us at our philosophy truck!
Before the customers entered the truck, we had to collect their contact details.
We managed to get a larger crowd than expected!

What a queue!

About one hour before wrap up, it started to drizzle, which eventually became a heavy rain. The beauty advisors did not agree with our initial wet weather plan and we had to improvise on the spot. We used umbrellas to shield customers coming in and going out of the truck from the rain. philosophy decided to wrap up early and we provided assistance to the beauty advisors with the packing up of the products.
Through this event, we learnt how to support our clients to the fullest of our abilities. By focusing on Advertising & Publicity and bringing in the crowd, they were able to focus on their forte, which is selling. We also learnt communication, teamwork and co-operation.

This event was brought to you by philosophy and Team 2! Cheers!

All in all, we had an enjoyable time working with philosophy and be part of the team that made their event a huge success! Thank you, philosophy, for giving us this wonderful opportunity! Also, a big thank you to the staff and students of NYP for coming down to our event. This event would not have been a success without you!