Mid-Autumn Festival is an auspicious period for the Chinese
community, where people usually buy mooncakes to celebrate the event.
Therefore, an event was proposed to sell moon cakes to the lecturers and students
in Nanyang Polytechnic (NYP) that have not bought their mooncakes and are
hoping to get it just in time for the festival.
Before the event could
commence, a group of students volunteered to call vendors to enquire if they
would be interested to collaborate with us. Vendors ranged from hotel brands to
local bakeries, such as Goodwood Park, Conrade and BreadTalk. After much consideration, we selected the
vendors which were shortlisted- BreadTalk, Bakerzin, Peach Garden and Tai
Thong.
Logos
of the vendors we have liaised with J
The initial idea was to use an online site to allow customers
to order their mooncakes and print the form out to make payment at our booth in
the shopping arcade outside MSC studio.
Unfortunately, there were technical complications and we
could not carry on using the website. This led to Plan B – which required mass
email of order forms to all the staff in NYP.
Booths were to be set up for manual ordering and to collect
payments. The team came up with the concept to decorate the booth, by making
colourful paper lanterns to be hung at the booth as well as labels to indicate
the different mooncake brands we were selling. The booth was set outside of MSC
studio, the nerve centre of the school where most people converge on at least
once a day.
Decoration of our booth
In addition, the in charge of Advertising & Promoting (A
&P) put in effort into designing posters, brochures and order forms with
the help from team members and the supervisor. Instructions on the payment were
also included. The posters were to create awareness to help market our
products.
Posters done by A & P J
Order forms created by us J
Let the event begin!
The event started on the 12th of September and
ended on the 28th of September. The booth was opened for ordering
and payment from 12th to 20th of September and the sampling
day was set on the 13th for customers to taste the mooncakes and
hopefully entice them into buying the mooncakes. Mobile selling was also done to increase
awareness!
Our booth J
Cutting of the mooncakes J
Sampling at the booth
J
One of the 6 signage
placed for marketing
On the 20th
of September at 5pm, we stopped taking orders and collated the sales. Even
though we may not have achieved our goal of 5000 SGD, we managed to sell more
than we expected.
The ordering
and delivering of mooncakes were planned by logistics by contacting vendors
through calling and emailing to them. Also, we accepted special orders that
required delivery on 21st September while the rest of the mooncakes
were to be delivered on the 26th and 27th of September.
Mooncake packaging J
The delivery
for Tai Thong and Peach Garden were delivered thanks to our helpful supervisor
and team members as these brands do not provide delivery services.
Finally, the
mooncakes were delivered to all our customers along with a “Thank you” card in appreciation for their support which were handmade by our team members.
Appreciation card specially made by our team <3
Although
there were mistakes and unforeseen mishaps, our team persevered and was able to
execute the whole event successfully. J
