Toggle Roadshow - EMRS TEAM 2

Our team had an opportunity to collaborate with Toggle on Friday, 15th May 2015. The objectives of the event were to create awareness of Toggle, especially after their recent rebranding and to encourage students to download the application. The duration of this event was from 10:00AM to 3:00PM. It was hosted by the popular Kimberly Wang, a DJ from 98.7fm. This includes a Meet-and-Greet session with three celebrities from 12:00PM to 2:00PM. They were, firstly, Felicia Chin, the pretty one. Next, Bonnie Loo, the cute one. Lastly, Zhang Zhen Huan, the gentleman. ☺

Before the event, our team has divided the roles equally. The roles that we undertook included being in charge of logistics, advertising and promotion and crowd management. For logistics, we had to bring in the necessary equipment such as queue poles, fans, and tables and chairs. For the advertising and promotion aspect, our team has tapped on the use of social media such as Twitter and Instagram to generate publicity for the event. We also created a QR code on the poster to direct students and staff to the Toggle website. In addition, on the day of the event, we carried our publicity stunt by having our teammates go around the school promoting the event while wearing a mobile board. 

Our posters which were placed around the campus	Mobile Board to attract more people

At last, it was the day to meet the celebrities!! Some of us had to come earlier to help with the set up and manage the site. We went to take the equipment needed from our logistics room while the Toggle crew set up the stage.

Toggle Truck, “Spin the Wheel” and Toggle Tables	Outdoor event site

Just as we had everything ready, dark clouds loomed overhead and soon after, we felt a few rain droplets on our head. Before the rain got any heavier, we activated our contingency plan which was to have the event in the Fast Food Canteen. We quickly shifted the tables in the Fast Food Canteen to make space and move some of the items such as “Spin the Wheel” and Toggle Table into the canteen. Despite the rain and the hassle it took, our lively spirits were not dampened!

To kick start the event, Kimberly Wang interacted with the students by playing “Spin the Wheel” whereby they had to answer the questions that the pointer falls on and would win attractive prizes. The crowd multiplied as the time drew nearer to the Meet-and-Greet session. 

Indoor event site/Kimberly Wang’s interaction with students

Time flew too fast and all too soon, IT WAS ALREADY 12PM! The fans were getting impatient to meet their favourite celebrities. The celebrities were escorted by our EMRS team to the holding area. While they were at the holding area, Kimberly Wang discussed with the celebrities about the activities that would be taking place. All the while many of the fans were happily snapping pictures of the celebrities.

 Celebrities and Kimberly Wang at the holding area

The crowd went insane with thunderous screams when the celebrities went up on the stage for a short interview by Kimberly. The fans waved their banners high up in the air to show their support. Soon, it was time for the crowd to get close and personal with the celebrities by playing games and having a photo taking session with them.

Interview session with celebrities by Kimberly Wang	Fans of the celebrities with their banners to show support
Felicia Chin playing game with a lucky guy	Zhang Zhen Huan playing game with a lucky girl
Photo taking session

All of us who were there felt that it was nice seeing the celebrities up close. Besides gaining further experience in event management, it is not often that we can get to meet celebrities. It was definitely a good experience for us!

                 EMRS Team 2 together with our Supervisor and celebrities who attended the event

Samsung Truck Event – EMRS Team 3 2015

•   Pre-event Preparations

Our team was given a chance to work with Samsung Asia Pte Ltd to facilitate an event for them. Samsung pitched the idea of setting up their truck outfitted with services, products and accessories within our campus. The event was held from 11^th – 14^th May, 10:30AM to 4:30PM. The main objective is to provide Samsung Galaxy users with value-added services for their phones should the need arise. 

We liaised with Samsung’s personnel, Jaclyn, to gather more information regarding promotional materials, manpower needed, roles and logistics needed. They provided the designs for poster and we made slight adjustments to it with the help of Jonathan from our team. We also decided on the locations that we were going to place the posters. We enquired about the specific timings the truck was going to arrive and leave so that the school estate management can lift the barriers and allow the truck to pass through without any disruptions. There were also shifts allocated for the respective team members from Morning 10:30AM – 12:30PM, Lunch 12:30PM – 2:30PM and Afternoon 2:30PM – 4:30PM. Lastly, we planned the relevant logistics needed for the event which included queue stands and fans for the Samsung staff.

• During the event

Day 1

The truck arrived at 9:30AM and our team proceeded to set up the logistics needed. The event started at 10:30AM. During the first day of the event, there was a slight issue with the power point for the truck. The adapter that they brought was not the right one and they had to get someone else to bring the correct one down. They were also unsure if the adapter could fit as the contact points were really tight and they did not want to force it in incase it breaks. We got the school estate staff to help and we managed to resolve the issue. 

Our duties included giving out promotional materials that were being provided by Samsung and crowd control if there is a large crowd. The overall traffic for the event during the first day was not really good although we gave out promotional materials and tried to encourage people to visit the truck. In order to improve the situation, our team suggested to set-up a sound system to play music and also an Emcee to further attract people for the rest of the event. The event went smoothly and ended at 4:30PM.

Day 2

Due to the traffic flow, we adjusted our shift duties as we did not need too many staff. The crowd on the second day was much better compared to Day 1. There were also freebies given out such as free screen protectors for Samsung Galaxy S4, S5, Note 3 and Note 4 devices if the students or staff come on down for a free diagnostic test. We implemented the idea of an Emcee with the help of Hua Ying from our team.  The event went smoothly and ended at 4:30PM.

 

Day 3

The feedback gotten from Samsung indicated that Day 3 had the most amount of traffic inflow compared to Day 1 and 2. There was also an improvement in the execution of duties. Everyone had a clearer grasps on what they were supposed to do. The event was carried out without any hiccups and ended at 4:30PM.

Day 4

There was a minor problem while setting up as the socket adapter that Samsung needed was being removed from the contact point. We resolved the problem with ease by bringing over a 3-pin adapter for them.  There was also a heavy downpour during the event but we managed to move our logistics in before it rained. Our event went smoothly and ended at 4:30PM. We thanked the Samsung staff for coming, packed up our logistics and left.

• Conclusion 

In conclusion, our event went really smoothly without any major problems occurring.  The few challenges we had were attracting the crowd to the event area as it was at a corner of the school and mostly the students and staff that were not using Samsung devices will not be interested of the event. After experiencing this event, we became more aware of what could have been improved and done more effectively and efficiently in future events.