Venue: Opposite Old Shopping Arcade
Time: 10.00am to 3.30pm
About the eventOur team’s mini roadshow “Not Sugar Coatin’ It”, was done in collaboration with NYP Cheers in respect of World Health Day to promote diabetes. Our roadshow is called “Not Sugar Coatin It” because we wanted a short and catchy name. The theme for World Health Day this year is “Halt the raise, beat diabetes!” and we hope to create awareness among teachers and students of NYP about this cause through our roadshow.
The vendors we considered during the pre-event planning included Cheers and D’Studio. We decided to vendor from Cheers in the end because we believed that food and beverages will receive more popularity from students and staff compared to sports apparels.
ObjectivesWe wanted to create awareness regarding World Health Day and diabetes, with respect to the rapid rise in the number of young people contracting diabetes in the recent years. Our sales target is to sell half the amount of products we consigned from Cheers, which is $440.
Team 2 was split up into smaller groups. These groups included finance, logistic, inventory, and advertising and promotion (A&P). Despite being split up into groups, we were all happy to help one another whenever help is needed.
To promote our roadshow, we made use of banners, cubes, signboards, posters, and an article stand.
We created a “candy monster” mascot which was pink because we wanted our mascot to have a healthy image and pink represents good health. This candy monster was used aggressively in our posters, cubes, signboards, and banners.
In our attempt to encourage students and teachers to cultivate healthy living to avoid contracting diabetes, we wrote, “Quit smoking”, “Checkup regularly”, “Eat healthy”, and “Exercise regularly” on each side of our cube.
Price Tags Chalkboard
We highlighted special promotions on a chalkboard. We also designed pink, heart-shaped price tags to match our roadshow’s theme. Then, we used cardboard rolls to elevate the price tags so that they will be eye catching.
We designed an article stand to inform readers about diabetes and the increasing trend in the number of young people suffering from it in the recent years. We quoted content from real newspaper articles from Channel NewsAsia and The Straits Times.
BannersLastly, we also had 2 banners to encourage students and teachers to eat and stay healthy.
On the other hand, regarding paper works, we got our logistics team to list down items we needed for our event. However, we used additional items during the roadshow to doll up our booth even further. As for manpower allocation, we designated 4 pairs of mobile sellers and 5 booth helpers.
Next, with regard to ice supply, we coordinated with external vendor, JM Ice Company, for a 18kg pack of ice to chill our drinks. However, JM Ice Company could not cater to provide us ice at our requested time, which is at the start of our roadshow. Hence, we had come up with alternatives to chill the beverages in the midst of waiting for our ice supply.
We started to set up our booth at 9am. However, contrary to the team’s expectation, the booth looked bare. We further dolled up our booth by laying a tablecloth over a high table in which we used to put our article stand. We also used acrylic stands to elevate certain products that are labeled to be of healthier choice so that they will be easily seen.
During the roadshow, we promoted actively by communicating about World Health Day and diabetes with our customers and everyone who walked past our booth. Our products sold off so quickly that mobile sellers ran out of stocks on hand to satisfy orders. Thus, our mobile sellers started a pre-ordering and delivery system which turned out to be more efficient.
We wrapped up our roadshow at 3.30pm after a day of hard work. We took down our booth and returned the logistics to the fixtures room and brought inventory back to the EMRS room.
After the entire event, we did a profit and loss statement to calculate the total profit of our event using the sales records from the team. However, we had a discrepancy of $128 as we did not return our consignments goods to Cheers on the day the roadshow ended, but only the day after. There were items which were on promotion on the day of our roadshow, which were no longer on promotion the next day.
We faced a challenge in resolving the discrepancy, however our supervisor kindly resolved it for us.
In conclusion, we achieved a sales of $581, which is $141 more than our sales target. We were really happy and we have learnt a lot from the roadshow. It was a great eye opener for us because it was the first time many of us did a roadshow. We felt that we could achieve anything together as a team if we worked together in one heart!
EMRS Team 2