Monday, December 14, 2015

Cotton On Christmas Event - Team 3

Cotton on Christmas Event - Team 3

Date: 1st December - 3rd December 2015

Cotton On Christmas Event was the first major event for EMRS Team 3 2015/2016 S2. However, this event was already pre-planned by the previous batch of EMRS Team 3 students. The main objective of this Christmas event was to allow us to gain first hand experience on managing a big scale event.


Getting the props ready for the preparation of the actual day

Qi Lun (OIC) and Jia Cheng preparing to print the flyers.

Our team going to lectures to promote our Christmas Event to the students.

Designing the sandwich board to perfection.

Prior to the event,  the previous Team 3 had prepared handover notes for our reference. However, it took us 2-3 days to tie up the loose ends left by the previous batch such as approval for the posters, confirmation from the vendor- FJ Benjamin, catalogue for the Christmas event. From there, we continued liaising with the vendors. Taking over an event was a challenge as it was hard to keep up and understand the current progress.

Set Up

As it was our first event in EMRS, the Team was very nervous and excited. The whole team came early to ensure that we have ample time to prepare for the event.

Rebecca and Ke Jing ensuring there were no loose cords which may cause tripping.

Day 1
On the first day of the event, we did not forsee that Cotton On stocks would be late. The stocks and POS did not arrive on time during the setup.  Therefore, our team were unable to start the event on time and struggled to arrange the products and setup according to the plan.

Sylvester providing product information to Nadiah (OIC)

The crowd during Day 1 of our Christmas Event

Due to the delay of POS delivery at Cotton On,  the recording of sales had to be done manually by Cotton On/Rubi staffs. Thus, the queue was long and not properly managed.

Day 2 
On Day 2, the crowd at the atrium was much lesser compared to Day 1. We believed that it might be due to the day of the event which is a Wednesday (half-day for majority of the students) and at the same time, it was the ICA period.

In order to increase customer satisfaction, we sorted out the Rubi shoes according to the designs and sizes. In this way, customers would be able to find the size and design easily.

Our team managed to achieve a better manpower management after receiving feedbacks by our supervisors and OICs.

Furthermore, we publicised our event more by having our emcee and do more frequent shout-outs.

Day 3 
The crowd was inconsistent on that day. To boost Sugalight sales, our team decided to use mobile selling as a marketing strategy. This led to an increase in sales for Sugalight.

Hardworking Jia Cheng setting up the NYP's POS System for the first time.

Nadiah (OIC) assigning tasks to the team

Rebecca, organising the incoming stocks from Cotton On to get the event started.

(Day 1) Team 2 members helping us out at the FJ Benjamin booth.

Small crowds forming at Baker's World booth. 

All in all despite the challenges that we faced due to our inexperience, the event was successful and we managed to hit our sales target. Everybody had a great time during these days, and have learnt a lot from this experience.