So what is NETS FlashPay?
It is a multi-purpose stored value cash card that can be
used for a huge variety of quick payments, such as; transportation, selected
retail outlets like NTUC and Cheers, and even for ERP. The purpose of
conducting this roadshow is to gain awareness of the NETS FlashPay card among
lectures and students of NYP and to promote the usage of the card within the
school.
Planning
Before the roadshow, the OIC
assigned the team members into different roles such as designing the posters,
doing the logistics and doing the finance.
We came out with several marketing
tactics to help out in the promotion. One of it is to create a mobile posters
that we will be bringing around NYP while giving out flyers. The other is a
visualize posters with 3D effect on the card which we will be displaying it
around the school with high traffic of students such as the atrium and all 4
canteens in NYP.
Posters in the making
One of the posters that we’ve done
For the logistic team, they are
required to liaise with the NETS Flashpay in-charge on matters such as how many
staff are coming, what are the logistic stuffs that they will be bringing with
them such as posters, printers or laptops. With all the information given, the
team can proceed with booking the venue and preparing logistic fixtures.
The logistics working with the A&P in-charge before
the event.
Actual Event (3 days roadshow)
The layout of the
roadshow for the actual event.
Day 1
On the day of the event, we were excited to start the event by setting
up the booth and to place all posters around the school.
Setting up of the booth
The different posters
at the atrium and canteens around the school.
After setting up, our 3 groups of mobile marketing set out to the
different areas of the 7 schools of NYP to give out flyers and to promote the
event and getting the crowd to come to the booth.
We managed to give out all
the flyers allocated for the day, however we’ve found out that many of the
students and lectures were unaware of the roadshow, many people did not know
the functions of the card, and some of them felt that it serves similar
functions to EZlink card, hence they were uninterested in it. Therefore the
sales of the day was relatively slow.
Day 2
Since the previous day’s sales were quite slow, we changed our promoting
plan, this time we increased our focus on all the 4 canteens, in addition to
the 7 schools. This way we managed to increase the awareness about the
existence of the card. Places like Koufu
and McDonalds were our main attractions as this is where NETS Flashpay card can
be used in NYP and it will be easier for us to convey the information to the
students.
We also encourage students to come to our booth with the flyer given to
claim for free gifts (Free red packet from NETS), with that marketing tactics,
the sales for the second day improved.
One of our group member promoting the event and product at Koufu.
The rest of our group members were also working diligently.
Day 3
On the last day of the roadshow,
some of us deployed ourself outside the shopping arcade to draw the crowd to
the booth. With intensive promotion we did on the past 2 days, our sales increase
on the last day and there were more crowd on that day. The booth were crowded
since morning, so we deployed some members to help out with the crowd control
at the booth.
Our group member promoting outside of MSC Shopping
arcade
Our efficient group members to serve the crowd
At the end of the day, we clear
the venue area while the logistic team went to collect all the poster stands to
keep.
We received compliments from the
NETS Flashpay staff and we were satisfied with our performance as we managed to
surpass the NETS expected sales even though there is no sales target mentioned.
There were many challenges we faced during the planning such as limited time to
plan and challenges during the first two days of the roadshow such as declining
customers, we were proud with the achievement we gain after the event end.
