EMRS Team 2 Mini Roadshow: Treasures of Asia
Date: 29th June 2016 - 1st July 2016
Venue: Outside Koufu
Time: 10.30am to 3.30pm
Team 2 with Mr. Sudesh
About the event
Our team’s Mini roadshow, Treasures of Asia was the very first event in EMRS. For this event we consigned goods from Sansesan Global Pte Ltd; a local distributor for snacks. Our goal was to create awareness for their new products which included cup noodles, potato rolls and teas. The theme, Treasures of Asia, had been put in plan to showcase the different specialties from all over Asia.
The products that we have consigned from Sansesan are snacks such as Tao Kei Noi, Cassava chips and house brands like Conz & MyKuali cup noodles. Target audience of our Mini Roadshow will be students and staff of Nanyang Polytechnic. In addition, we will be targeting visitors and guests who visit to Nanyang Polytechnic.
Snacks neatly displayed in Treasure boxes
Our twin objectives was to organize and execute while promote Sansesan’s new and current products to students and staffs of Nanyang Polytechnic. Our target was to achieve a sales of $1200 from the Mini-Roadshow.
To fully utilize the manpower resources, we had divided the team of 12 to delegate different tasks. Our OICs are Syarif and Corlina, A&P- Chao Xiang and Yiting, Logistics- Yuri and Jolene, and Finance- Ping Sheng and Angelia. The rest of the team members work on Adhoc duties and also help every other role when needed.
The process of planning & preparing A&P decorations
Our Posters & Menus
To make our advertising interesting, we decided to create a 3D lighthouse that would help capture the attention of patrons from all directions. Treasure chests and a ship cut-out that were created from cardboard, were used to fully reinforce our theme. Not only that, we also designed posters and flyers to remind, promote and inform students and staffs of the event.
Event Day 1
After weeks of planning, the day has finally arrived!
Team 2 reported early at 8am for the first day of the Mini Roadshow to stock-take, set-up our booth and put up posters. At 10.30am, our mobile team and booth staffs were ready for operation. We have three mobile teams that cover different areas in the school. At 3.30pm, we returned all the logistics back to our storage and logistic room. After packing up for the event, we had to return to the room to tally our stocks sold with the amount shown on the POS machine.
The booth set-up for our Roadshow
Pin sheng wearing a sailor outfit and walking board for A&P
Tallying the stocks with the amount shown on the POS machine
Event Day 2
Since it was the second day of the event, we were familiarized with the set-ups. Therefore, we were more organized when setting up the booth and was more familiarized on where to place the props and our stocks. Unlike day 1, two of our team members were absent thus we reduced the number of mobile selling teams from 3 to 2.
We also managed to completely sell out all of the Ginger Tea on the second day; one of the main doubts we had when selecting our stocks. The sales on the second day was better than expected, as most students were having their ICAs.
Event Day 3
As it was the final day of the event, we were determined on pushing our sales. We had a proper stock count before bringing down all of the stocks down so as to avoid any discrepancies, followed by a short briefing for our mobile sellers. And off we go!
Our mobile seller working hard to sell off the last few items in their bucket. Look at the smiles on our customers faces!
In conclusion, we achieved sales of $1685, which is $485 above our sales target. This was a great opportunity for us as most of us did not have experience in planning events before coming to EMRS. Through this event, we have learnt important lessons about teamwork and coordination which will aid us in our future projects and eventually in our careers. Working together in a team is not easy but we managed to overcome our personal differences and carry out the event smoothly. Thus, this was an experience that would definitely add value to our lives.