Thursday, June 26, 2014

Online Shopping - creating the new shopping experience

An online shopping talk was held on the 23 June 2014 at BLK C, Level 3, Lecture theatre LTC 2 from 2pm to 4.30pm. We were honored to have 3 guest speakers: Mr Brennan Loh, the head of business development at Shopify; Mr JJ Tan and Mr Andrew, co - founders and designers at 360 & 5.

Pre-event preparation
It sure was busy! Everyone was assigned a role within the team and we worked diligently. Just a week before the event, our posters were ready and we placed them around the school to publicize the talk.

Art and craft time!

 Setting up our posters at various locations!

Here is our beautiful poster~
Checking the number of registrants, even the IC gave a thumbs up!

On the event day

We spent the morning setting up the event and had a team briefing to make sure everyone knew what they're supposed to do.

              Setting up signages            Pasting labels on reserved seats
                                            Laying out the goodie bags                       Freebiesssss~

 Setting up the sound system
Registration booth all ready!
The registration started at 2pm and we were overwhelmed by the crowd at the registration booth. However, we managed to have all registrants to be seated at 2.20pm and have the talk to start on time. PHEW!

 All registrants are seated, waiting for the commencement of the talk

Have you ever bought something using sites like eBay or Amazon? If you have, you are already exposed to online shopping. The objective of this talk is to introduce ways on how to effectively boost and manage online business using social platforms. 

Stars of the day (Left to right): Mr JJ Tan, Mr Andrew, and Mr Brennan Loh

Mr Brennan Loh highlighted creative ways that leading online brands such as Herschel, Chubbies and Johnny Cupcakes used to boost business. These brands yield great amounts of profits through using online platforms. Mr Brennan even shared that you can run your business online, using Shopify Mobile(app) wherever you are.

Do you know that there are even butchers selling meat online? This is how versatile online shopping is!

Branding is an important aspect when it comes to setting up an online store. Our last speakers, Mr JJ Tan and Mr Andrew illustrated the importance of branding and showed us some examples of good design.   

Consultation after the talk

Interview session with NYP Media

Wrap up

Through this talk, we gained more insights on how to set up an online store by using online platforms such as Shopify. Our teamwork has further improved as compared to our previous event. In an event, there is bound to be unexpected situations. Thus, we must be able to think on our feet and be vigilant at all times. Our next event will be coming soon so do keep a look out for it!

Overall, the event was a success and we had a great time. We would like to express our gratitude to the speakers for coming down to NYP despite their busy schedules. We thank all NYP staff and students who attended and supported this event!