Wednesday, March 19, 2014

"Hall Of Fame" Mini Roadshow by EMRS Team 2

Has anyone seen this guy walking around the school????
What about the extremely dressy and gorgeous babes and hunks around school???

Well, they're  from EMRS Team 2!! Our team was tasked to organise a mini road show outside the shopping arcade, consigning products with MSC Studio. The event was held on the 18th March 2014 . It kick started at 10.30am and ended at 3.30pm. Hurray that we managed to hit above our personal target of $350 despite being the holidays.

Planning Stage
Our team was given a few weeks to plan for this mini road show. Everyone was allocated different roles for the event. These roles included, Overall In-charge, Logistic , Finance and Advertising and Publicity.

During the planning stage, our team had to come together to brainstorm and vote on a theme. After much consideration, we finally  decided on the theme "Hall Of Fame". We chose this theme because the products we chose to sell were products that were popular among both students and lecturers. How do we know? We surveyed both students and lecturers on products they preferred. Some of the preferred products were Rock Candies, Hard disks, ear plugs and NYP Shirts.

After collating the surveys, we came up with a product list and went down to MSC to select the products that we would like to have at our road show and proceeded to determine the quantity needed for each product. Our team also decided on a mascot that would attract attention to our mobile groups.
Our "Hall Of Fame"Banner

Advertising and Publicity(A&P) team working on the poster
The artistic outcome of our A&P team

Preparing materials for the Booth
Execution Stage
On the day of our event, our team packed all our booth materials in a box and went down to the fixtures room to collect the fixtures we needed for setting up the booth.

Putting up decorations and displaying products

Our team  used both booth selling and mobile selling concurrently, whereby there would be 4 to 5 people standing at  the booth while the rest were assigned in teams of fours to do mobile selling at various parts of the school.

The box that our mascot wore on his head, it has images of Famous Celebrities on every side of it.
Our group members selling earphones to  Ms Cindy Soh

Mobile selling with the mascot
From this event we learned the various processes of planning and executing an event. Despite the various challenges we faced during the event , we overcame them and had a successful run. We learnt how to think like an entrepreneur and the importance of convincing a customer to purchase our products. We also realised that teamwork, coordination and communication are very important for an event to be carried out successfully.