On 13th December 2013, EMRS Team 3 executed a makeup
event together with LF Asia at NYP auditorium foyer from 10.30 am to 4.30 pm.
The team brainstormed together for the theme and as Christmas was approaching,
we decided to gear towards that direction and hence we came up with the theme “Thank
God It’s Christmas”
Planning
The team was split into two sub-teams and held different
responsibilities which included advertising and promotion as well as operations
and logistics planning. During the pre-planning stage, there were a lot of work
to be completed as we needed to communicate with LF Asia, recce the event venue and have meetings and product training together.
Advertising & Promotion (A&P)
Gillot and Donovon were the main in charge of the A&P and they
each came out with three different posters for this event for LF Asia’s
selection.
Poster
to shout about the FOC makeup party.
Poster
on our promotions!
Our
polaroid poster.
Photo
Booth Frames
Benjamin
and Wayne tasked to complete the photo booth frames.
Our final products!
Photo Booth Backdrop
Alexis and Stella were the main in-charge for the backdrop and the
first thing they did was to set-up the spider stand to determine the length and
width of our backdrop and the amount of cloth and tinsels to buy.
After planning work is done, we proceeded
on sewing the backdrop.
Our
backdrop which took up a lot of our time and effort.
In addition, we also made props and Santa
hats for our photo booth.
Team
photos taken while playing around with the props that we made!
Setting Up
We did our set up on 12th
December, 2.00pm, at auditorium foyer together with LF Asia.
Securing
back drop onto the spider stand
Setting
up of the COLLECTION logo
The
canvas backdrop provided by LF Asia and with our very own designer Gillot!
Execution
On the execution day itself, we had team 2 and
team 4 to help out in our event. Team 2 was given roles to work on whereas team
4 was tasked to distribute flyers. Team 3 reported at 8.15 am on the event day
to continue with our venue set up and to assist LF Asia with their products
display.
Putting up of posters
Unwrapping the products
Upon completion of the set-up, Collection
2000 provided all female EMRS students with a free make-over using their
products. By doing so, illustration of colors and looks will be easier when
questioned by our customers.
Photos
taken after the makeover!
The crowd was manageable throughout the whole event. Four female
EMRS students were given the Promoter role and to mingle with the customers and
to introduce the Collection 2000 products to them.
This event had a lot of special promotions for our customers. One of
the attractive promotion was a free makeover with any products purchased. Our
customers’ reaction was overwhelming as our event was held on a Friday and our
customers tend to make plans to party that evening and hence this promotion
served a great purpose to them!
Customers
undergoing makeover! They love the outcome!
Our photo booth was also a great hit as a lot of customers were
attracted by the large backdrop and of course the pricing strategy which we
came up with. Polaroid films were sold at $1 each and this was a great deal
that customers did not want to miss out! Queue poles were lined up right in
front of the cashier so as to maintain the crowd.
Wayne and Woon Ping as the Photographer
Alex
as the cashier
Customers
having fun with the props and creating memories together
Our event officially ended at 4.30pm and
we started clearing up the venue as we were given only one hour to vacate the
auditorium foyer. Everyone from EMRS came to help out and we finished within
the given time. To increase efficiency,
we helped to categorize LF Asia’s unsold products accordingly which made stock
taking for LF Asia a much easier job.
The event was a great success. Although we
experienced challenges and had tight deadlines to meet, our team was able to
overcome them all. We realized the importance of planning ahead to avoid facing problems with deadlines. We also realized the importance of teamwork and
working together without any conflicts. We would like to thank team 2 and team
4 for their help in this event. Our efforts were paid off as we managed to
surpass our sales target of $800 by achieving an estimated sales target of
$1000!
EMRS TEAM 3 CUTE PANDAS HUAT AH! :)
