Our team had an opportunity to collaborate with
Toggle on Friday, 15th May 2015. The objectives of the event
were to create awareness of Toggle, especially after their recent rebranding
and to encourage students to download the application. The duration of this
event was from 10:00AM to 3:00PM. It was hosted by the popular
Kimberly Wang, a DJ from 98.7fm. This includes a
Meet-and-Greet session with three celebrities from 12:00PM to 2:00PM. They
were, firstly, Felicia Chin, the pretty one. Next, Bonnie Loo, the cute one.
Lastly, Zhang Zhen Huan, the gentleman. ☺
Before the event, our team has divided the roles
equally. The roles that we undertook included being in charge of logistics,
advertising and promotion and crowd management. For logistics, we had to bring
in the necessary equipment such as queue poles, fans, and tables and chairs.
For the advertising and promotion aspect, our team has tapped on the use of
social media such as Twitter and Instagram to generate publicity for the event.
We also created a QR code on the poster to direct students and staff to the
Toggle website. In addition, on the day of the event, we carried our publicity
stunt by having our teammates go around the school promoting the event while
wearing a mobile board.
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| Our posters which were placed around the campus | Mobile Board to attract more people |
At last, it was the day to meet the
celebrities!! Some of us had to come earlier to help with the set up and manage
the site. We went to take the equipment needed from our logistics room while
the Toggle crew set up the stage.
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Toggle Truck, “Spin the Wheel” and Toggle Tables
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Outdoor event site
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Just as we had everything ready, dark clouds
loomed overhead and soon after, we felt a few rain droplets on our head. Before
the rain got any heavier, we activated our contingency plan which was to have
the event in the Fast Food Canteen. We quickly shifted the tables in the Fast
Food Canteen to make space and move some of the items such as “Spin the Wheel” and Toggle Table into the canteen.
Despite the rain and the hassle it took, our lively spirits were not dampened!
To kick start the event, Kimberly Wang interacted
with the students by playing “Spin the Wheel” whereby they had to answer the questions that the pointer falls on and
would win attractive prizes. The crowd multiplied as the time drew nearer to
the Meet-and-Greet session.
Indoor event
site/Kimberly Wang’s interaction with students
Time flew too fast and all too soon, IT WAS
ALREADY 12PM! The fans were getting impatient to meet their favourite
celebrities. The celebrities were escorted by our EMRS team to the holding
area. While they were at the holding area, Kimberly Wang discussed with the
celebrities about the activities that would be taking place. All the while many
of the fans were happily snapping pictures of the celebrities.
The crowd went insane with thunderous screams
when the celebrities went up on the stage for a short interview by Kimberly.
The fans waved their banners high up in the air to show their support. Soon, it
was time for the crowd to get close and personal with the celebrities by
playing games and having a photo taking session with them.
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Interview session with celebrities by
Kimberly Wang
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Fans of the celebrities with their
banners to show support
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Felicia Chin playing game with a lucky
guy
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Zhang Zhen Huan playing game with a lucky girl
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Photo taking session
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All of us who were there felt that it was nice
seeing the celebrities up close. Besides gaining further experience in event
management, it is not often that we can get to meet celebrities. It was
definitely a good experience for us!
EMRS Team 2 together with our Supervisor
and celebrities who attended the event
