MSC Mini Roadshow by EMRS Team 2
We
organised a mini roadshow that
was held on the 7th of February 2014 outside the shopping arcade,
consigning products with MSC Studio. The event kicked start at 10.30am and
ended at 3.30pm, with most of the products sold. Hurray to ending our final
stopover with a major success!
Planning
For this
mini roadshow event, our team was given about a few weeks to plan. We managed
to allocate everyone into different roles during this event. The roles
includes, Overall In-charge, Logistic head, finance and inventory management,
and advertising and publicity.
To start
off the planning of the event, our team had to come together to decide on a
theme. After a series of discussions and deliberations, we had decided to use a
vintage slogan “Barang Barang”. We choose this theme because the products that
we were selling consist of different types of products such as technology
(thumbdrive and harddisk), apparels (NYP clothings and socks) and even
different types of favourite childhood snacks.
Our ‘Barang Barang’ banner
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For this
event, although our theme is ‘Barang Barang’ and vintage feel, we had to
incorporate a Valentine’s Day theme on top of what we were doing as Valentine’s
Day was around the corner. Some of the A&P members designed the posters
while everyone else helped out with creating the
banners and the price tags.
banners and the price tags.
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Our hands on team members doing up the banner
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The price tag that our members did
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One of the poster’s that we’ve done
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After we’re
done with the banners and the relevant A&P, everyone helped out with the
logistics team in the pre setting up of the banners onto the wiremash.
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The Logistics also did a mock setup the day before the event
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Executing
On the day
our our event, we had to get all the fixtures from the fixtures room for the setting up of the
booth. We had a lot of products to be displayed hence we took quite a while to
finish arranging all the displayed products and re-arranging the stocks and
placed it on the table.
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This was the layout of the store |
We utilized
booth selling and mobile selling concurrently. At any point of time, we had
about 4-5 people standing at the booth while the rest were off mobile selling
to various part of the schools. We managed to sell all our products for the
mobile selling. Hence we improvised and tried to mobile sell the products that
were not moving as fast, for example the thumbdrives and the 3 for $10’s sock.
We also printed more promotion tags to attract more customers.
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The promotional technic’s that we thought of on the spot to sell the not so fast selling products |
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Our group member who
convinced the customer to get the $99 1TB Harddisk.
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Through
this mini roadshow, we had experienced how to plan an event from scratch and to
work as a team. We learnt how to think
and work like entrepreneurs. In addition, we realized that no matter what tasks
are you given, teamwork and communication is very important and it makes our
team to work as one. From planning to executing, our hard work had paid off
when we had significantly exceeded our sales target by about 3 times!
All in all,
the “Barang Barang”Mini Roadshow was a considerable success and we’re all glad
to conclude our series of events with a desirable ending! J
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Whole group bonding and doing the banner together.
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