EMRS TEAM 2 PRESENTS
Team 2 was tasked to organize a mini roadshow on the 4th week of EMRS, 21st and 22nd September, 10:30 AM to 4:30 PM.
Our objectives:
- First hand exposure & experience setting up an event
- Develop communication and negotiation skills
- Promote awareness of good skin care practices
We aimed to have a consignment deal and our targeted sales of the road show is $1050.
The team started planning in week 2 of EMRS, where we assigned the roles for the event.
OIC: Yi Huai
AICs: Yu Xuan & Isaac
Advertising & Promotion: Hazirah (I/C), Claudia, Syafiqah & Jia Wei
Logistics: Angela (I/C), Sherrie, Vanessa & Wei Lun
Finance: Jolynn (I/C), Lini & Bryan
Next, we cracked our brains for a suitable theme & products to sell during the event--
We suggested a few different types of products for the roadshow such as, childhood snacks, hand sanitizes and even cosmetics.
MINI ROADSHOW THEMES/ PRODUCTS PLANNING
1) ColourPop Cosmetics
We were actually all so excited to proceed with the idea of selling Colourpop Cosmetics. Colourpop Cosmetics has been the current hype in Singapore as it is the most affordable and pigmented product which ranged from matte lipsticks to eyeshadows.
However, there weren't any distributors in Singapore as it was from US.
2) Childhood Snacks
Childhood
Snacks was an idea that was popular among the team and was believed to
appeal to our proposed target market - students. However, Mr Sudesh suggested that having food as a theme for our mini roadshow was cliche and boring hence we decided to improvise.
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3) SKINCARE
With the arising haze problem and people mentioning how dry their face is getting, we came to a conclusion to sell facial masks.
After searching through the web for a suitable company, we found, Beauty Colony, who was willing to do consignment and have worked with NYP students before. On top of that, the prices that we have set were marked 15% below market price! We ordered many brands such as Nature Republic, Innisfree, Forencos 7 Days Mask, Mediheal and SkinFood.
The finance team calculated the estimated profits and relevant costs for the roadshow.
The A&P team designed many posters and flyers and consulted Ms Choo and requested for the team's vote in choosing the BEST suited design.
Final Poster Design
Final Flyer
During
the preparation process, the A&P team produced the banner and
design layout of the booth together with the help of Logistics team. The
banner was made out of colored papers which was similar to the ones in
our poster.
The Logistics team came up with a detailed log sheet to ensure all the goods can be accounted for before, after and during the roadshow
The Logistics team came up with a detailed log sheet to ensure all the goods can be accounted for before, after and during the roadshow
DAY 1
Our
team reported at 8.30am in the morning where we took the first hour
recounting stocks, start of day cash and packing of logistics and
inventory before heading to the booth location (Outside D'Studio).
At around 9:30am - 9.45am, we began setting up our booth. The banner was set up by the A&P Team, while the placement of table and posters were set up and placed by Logistics team and AICs. The POS on the other hand were set up and prepared by the Finance Team with Ms Choo's assistance.
Team 2 setting up the booth for day 1
Wei Lun and Yu Xuan placing posters outside Cheers
The finish booth set up
Angela setting up the goods
After the setup, we were briefed by the OIC, followed by Mr Sudesh. By 10:30am, we were ready to deploy the 3 mobile selling teams and the opening of the mini roadshow.
Wei Lun selling to teachers
Claudia and Isaac selling to students
Vanessa and Lini posing for a picture with Ms Benedicte Liew
Jia Wei Advertising our roadshow at Food Connect
Angela promoting some products to the customers while Jolynn is doing cashiering
4:10pm: We started recounting stocks and sales. The logistics and finance team carefully counted and even recounted multiple times to avoid discrepancies.
4:30pm: We started tearing down the booth and by the end of the day, we had zero discrepancy in sales and inventory for Day 1!
We ended the day with a debrief by the OIC, along with suggestions on things to improve the following day and the things that went wrong.
4:30pm: We started tearing down the booth and by the end of the day, we had zero discrepancy in sales and inventory for Day 1!
We ended the day with a debrief by the OIC, along with suggestions on things to improve the following day and the things that went wrong.
Booth tear down with everyone's help!
Day 2
The team reported to the EMRS room at 8.40am to collect the goods and banner before heading down to the venue. Some of the guys from the team head down to the fixtures room to collect the fixtures we needed to run the booth.
By 9.45am, all the things needed to run this roadshow were at the venue, we took 20 minutes to set up the booth and count the money for the cash register and mobile selling.
By 10.45 am, the
booth have been set up and the team have a short briefing hosted by the
OIC and followed by a motivational speech by Mr Sudesh.
By 10.20am, we were ready to open the booth for sales and the mobile selling were ready to set out to their respective location.
Hazirah preparing the baskets for mobile selling teams
Innisfree face masks was so popular that it was sold out before lunch time!
Following the day before, by 4.10pm, we started recounting stocks and the mobile selling teams headed back to return the money and leftover stocks.
By 4:30pm, we started tearing down the booth and returning everything to its respective places.
Closing down and counting the final stocks and finances
We were happy that we had zero discrepancy in sales and inventory for both days!
The event was a success even though we did not achieve
sales target. We achieved our objectives as we received many positive
feedback from our customers about the products and some were aware of
the importance of good skin care practices. At the end of the roadshow, we achieved a total of $918.50, most of the sales was from the face masks. Despite not achieving our sales target, through this event, we gained planning experience and learnt the importance teamwork and dealing with suppliers. Most importantly, we became more bonded with each other as Team 2 are more understanding towards each other.
