Date: 19th and 20th May 2016, Thursday
and Friday
Venue: Auditorium lobby
Time: 10.30am – 4.30pm
Team 3 with Miss Quek
About the event:
Events Management Road Show (EMRS) partnered Triumph once again
to hold the annual Triumph sale. Both parties have collaborated with each other
in the past, bringing past season collections , offering them to fellow
students at up to 70% off the original retail prices. Triumph staff were in
charge of manning the cashier and ensuring the availability of stocks while
students from Team 3 were in charge of advertising, promoting and manning
activity stations such as the spin the wheel and the Instagram board contest.
Pre event:
Firstly, Team 3 started
planning and executing their ideas for the event as early as 3 weeks before the
actual event was scheduled to happen. The first idea that the team acted on was
creating the life size three dimensional cardboard version of Triumph’s logo.
We first started collecting unused cardboard boxes from various
locations such as Cheers and D’ studio to help save costs. The execution
portion of this idea took the longest as the team had to draw, cut out and
finally glue gun 8 of the letters including the crown logo. After the letters
were dry and firmly glued together, the team then began to paint the letters
dark red as per Triumph’s logo. The painting process involved many coats of
painting.
Secondly, the Triumph team personally went down to the
auditorium lobby so as to take specific measurements regarding the space
available to display Triumph’s goods. This step was vital in ensuring that the
floor plan drawn up by the overall in charge, Ya Xian was accurate. This also
enabled logistics to secure the adequate amount of equipment and allow the
wagons brought in to be displayed in an orderly manner with easy accessibility
for shoppers.
Triumph Poster
Lastly, for the advertising and promotions aspect, posters were
placed at 6 prominent locations to bring about more awareness for the upcoming
event. In addition, A6 sized flyers were given out the day before the event
specifically targeting female students in various schools during lunch time and
also during the refreshments period outside the large scaled business lecture.
Also, as the advertising and promotions team was aware of slowing economy, we
came up with various ideas such as engaging shoppers with a question and answer
session and also Instagram contest. This involved liaising with Triumph for
prizes. The questions and boards needed were all done up by the Triumph team.
Promotion Activities: Spin the Wheel &
Triumph Instagram Contest
Set up
The actual event was held on the 19th & 20th
of May.
Day 1
‘Triumph Sale’ Fixture
On the first day of the event, we had to report at 8:00 a.m.
for set up. First we took boxes and
materials from the EMRS Room and Logistic Room.
We then headed down to the Auditorium to set up the fairy lights along
with our Triumph Sale Fixture. The NYP Estate Staff came to opened the
Auditorium doors at around 8.20am, after which we headed in to set up the
Fitting Room, Cashier, Spin the Wheel Station and Music.
Setting up of the tables
When the wagons and stocks arrived around 8.30am, we started
arranging the bras according to the sizes and the wagons were placed shown in
the picture below.
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Triumph Floor Plan at NYP Auditorium Lobby
At around 10:00am , we all had a crash course on how to measure
bust sizes and what kind of bras and briefs that Triumph offers.
We started sales at 10.30am.
Initially, we had anticipated better sales as we thought that
$25 for each fashion intimate and $5 for briefs was a great deal as Triumph was
a well established brand. Our target sale set was $18,000 for both days. The
sales in the morning were very stale. This might have been due to the fact that
students and lecturers were in lessons and was still early for the public. When
lunch period came along, we noticed that the sales picked up by a little. We
also noticed that people were too shy to enter the Auditorium Lobby. Therefore,
two of us had to stay at the door to try to encourage them to head in to take a
look. We also had shout outs of our event using the stage that was provided by
the IT fair. At the end of the day, we packed the “Triumph sale” word into the
auditorium and covered the wagons with a red cloth that was provided.
Day 2
On the second day of the event, we arrived at 9:00 a.m. and
started setting up the “Triumph Sale” word.
We also decided to print words such as SALES, BUY 5 GET 1 FREE, $25
& LAST DAY to gain more awareness for the event running in the auditorium.
It was printed in A3 & A4 size and pasted on the glass panels in the
auditorium. We felt that it did help the sales as more people came in the
morning compared to the day before.
At 12:00 p.m., we borrowed the stage used by the IT fair once
again and had a Q & A session with the intention to create further
awareness that there was an event held in the auditorium.
Even though we did not meet the sales target at the end of the
day, sales compared to the day before was better.
Post event
After the event has ended, we helped the Triumph staff to pack
up the Auditorium. As our team has 12 people, there will be 2 people in charge
of each area of the Triumph event. We packed the lingerie of the same sizes
into boxes. The poster stands at the various locations were also collected
back.
We removed our block letters, fairy lights and papers that were
pasted on the glass. We then proceeded to pack up our logistics that were from
the fixtures room. All the logistics were placed neatly at the front of the Auditorium
to make sure we did not leave out any logistics. Thereafter, we returned all
logistics back to the respective places in the fixtures room.
Conclusion
In conclusion, the Triumph event was an eye-opener for many of
us. Even though we did not manage to meet the sales target, this event went
smoothly throughout the 2 days. It was our first time handling a lingerie event
and it feels awkward at the beginning. We slowly got used to it and worked
really well as a team. This event was very meaningful as we might not have
another chance to run such events in the future. Through this event, our team
became more bonded and had more teamwork together. A big thank you to Triumph
for allowing us to have this opportunity to plan this event. Thank you Ms Quek
for supporting us and giving us suggestions throughout the planning of the
event and on the actual days.
