SONY Carnival @ NYP
Our EMRS Team 3 collaborated with SONY to host a carnival that was held at the NYP atrium from 24th June to 26th June, 10.30 am to 5.00 pm. This was first colloboration with Sony and we are very honored and delighted. The objectives of the event were to increase brand awareness for SONY, especially SONY Mobile products,
Our EMRS Team 3 collaborated with SONY to host a carnival that was held at the NYP atrium from 24th June to 26th June, 10.30 am to 5.00 pm. This was first colloboration with Sony and we are very honored and delighted. The objectives of the event were to increase brand awareness for SONY, especially SONY Mobile products,
Event Poster
Pre-event:
We liaised with the SONY representatives, Jake and Carolyn, both
NYP alumnus, to work on the details for the carnival. We were given a budget of
$3000 to work on the event and we spent most of it on fringe activities and
printing of promotional materials.
Harith
measuring the dimensions for stage
Showing off our event
posters!
Event Day 1:
Setup started 8:00 a.m. and ended at 10:00a.m. The reason for the long set up was due to confusion on how the layout was made. There was also a shift of the registration counter of the game
competition to the counter area. The snack stalls was shifted to the area near
the photo booth so as to attract crowd to attend the booth.
Registration Counter (After
setup)
Drive Club!
Drive Club!
Just Dance!
People taking group shot
for photo booth!
Moments before
performance
Group performances
Event Day 2:
The set up on the second day took less than an hour as we have
already familiarized ourselves with the placement of the fixtures. All the
fixtures were kept at the back room of the auditorium for ease of
transportation and products were kept in B409 under lock and key.
The Sound Card performance at 1.20p.m garnered a lot of
supporters. These supporters also went down and check out the Sony booths as well as participated in our
games competitions/photo booths etc.
Our group promoting the
photo booth!
Trio supporting the popcorn and candy floss booth!
Crowd of carnival as of
1.20p.m.
Our boy taking video of
Soundcard performance!
Soundcard taking photos
at the photobooth!
Event Day 3:
Setup time for the third day was massively reduced to 30
minutes, from 9a.m. to 9.30a.m. This was due to everyone familiarization and help rendered from Team 2. Team 2 was then sent to give out flyers while team 3
and some of team 2 manned the booths in the atrium. We were so happy but
sad at the same time as we had to tear down the event at the end of the day!
Our team photo at the
start of the day!
Emcees
promoting the event!
We are free!
Conclusion:
Overall, the event flowed smoothly. One of the challenges faced
during the event is to attract people in buying the SONY Mobile accessories as
most students and staff are not using SONY products. We have learnt a lot of
lessons in terms of teamwork and logistics for setting up the event. Not only
was it a good experience to run the event, but it also helped to strengthen and build
relationship across the EMRS teams. It also provided the opportunity for NYP to
build a relationship with SONY for future events.
Wei Yang
"Working with SONY was a fruitful experience as we were able to
experience first-hand on partnering with a global brand on an event. It taught
me to step out of my comfort zone and to step up to be responsible for
managing the event when it counts. Will be a memory never to be missed!"
Guo Xiang
"It was a once in a lifetime opportunity for me to plan an event
together with my group. It was stressful during the planning phase, but during
the actual event, we were able to taste the fruit of our success and it was
sweet!"
