Introduction
We were introduced to the Event Management and Road Show
(Teaching Enterprise Project) on 23 February with a three days productivity
workshop before we plan for our first event which is the mini road show. The
mini road show requires us to come out with a theme to promote cheers product
that we consigned, to the public who enters Nanyang Polytechnic, within the
given time frame up till 9th March 2015. The difficulty we faced was the fact that the
actual day of the event
(10th March 2015) is in the middle of the
school holidays – the crowd in school is drastically low.
Planning process
Our group spotted the problem and decided to have our focus
group targeted at lecturers and students who are back in school. With that, we also did a persona review to find out what they would be
attracted to and we came into a conclusion that they would be attracted to a
theme that will appeal to them that they can gain happiness and energy – this
was how we came out with the theme “Perk
you up”.
Our group consist of a total of 14 students. We started out
by grouping ourselves into three sub groups namely – Logistics, Advertising and
Promotion and Finance team. Each of the sub groups have the own set of roles
and responsibilities to maximize productivity – applying what we learnt from
the three days productivity workshop. We also ensure that we make full use of our time,
ensuring there’s something to do every day when we come in. We spend most of
our time settling the Advertising and Promotions as we feel that it was our
main driver for the event as it has to be conveyed to the public in order to
gain sales.
We also collected our stocks from Cheers and packed them according to their designated bundle packs.
We were all blessed with self-motivated team mates, hence, we were
able to complete our job smoothly and effectively.
Actual event day
At around 10:30 AM, we started the sales.
Conclusion
We started to do the set up the booth at 9:30 AM. Including arrangements of our stocks, by our logistics team, for display and placed our buffer stocks neatly under the table.
With that, our event succeeded with a sales proceeds of
$448.50 exceeding our initial sales target of $200. Through this event, we learnt that it is very important to be flexible, adapt to changes and also react calmly and promptly to challenges that may arise in any circumstances.
Leftover consigned stocks were returned to Cheers, the following day after our finance team calculated the sales margin.
