On 12th August, EMRS Team 2 liaised with Cheers to set up a Mini Roadshow from 10.30am - 5.30pm. The aim of this event is to create awareness of Cheers product and promotions by bringing it closer to the students.
After much discussion, we have finalised our theme to be Old School. Also, the theme
slogan was concluded to be, “The Joy Of our Old School”.
Our target
audience were mainly the students and lecturers of Nanyang Polytechnic. We hope
that by having the Old school theme, students and lecturers can reminisce their
childhood as they purchase products they used to consume when they were
younger.
PLANNING OF THE EVENT
Initially, the team was
given one week to plan and execute the event. However, as we were unable to book the location in time, the event was postponed to a later date in August. We had a online moon cake sale held concurrently with the mini road show. To maximize resources, we decided to integrate both events.
We had limited amount of
time left to plan and finalise of details such as stocks taking, logistic
equipment and props that are required. Individual roles were assigned such as the overall-in charge, logistics, finance, advertising
and publicity.
In order to raise awareness
among students and staff, posters was put up around school campus.
ON THE ACTUAL EVENT DAY
Our stock that was displayed on the wagon.
Our menu posters
A&P Preparation for the booth!
Our booth for
the day!
Our mobile teams in action!
One of our team member dressed
in old school theme happily going on mobile!
The team faced many challenges along the way trying to organize a successful event. The objectives were to generate interest and create awareness of the "lesser" known product ranges in Cheers. As we sold about 64% of our chosen product that we consigned from Cheers, we managed to achieve our objectives.
We managed to resolve problems that arose as a team. We learnt the importance of communication and teamwork. This enabled us to exceed our
sales target of $400, achieving a total sales figure of $460.65.
All in all, it was a
wonderful and fun experience for us!
