“LITTLE THINGS ON YOU”
Mini Road show by
EMRS Team 3
Team 3 - DBI students were tasked to organize a mini-road
show selling products opposite shopping arcade. The road show was held on 12
June 2013 from 10.30am to 3.30pm.
We had to draw lots between selling MSC and Cheers products.
Keeping our fingers crossed we were hoping not to get MSC products as they are
generally more difficult to sell compared to the food and drink items in
Cheers. However we were given MSC products to sell and hence we decided to take
in this challenge!
Planning Stage
Upon being briefed by our supervisor on the procedure and
target to achieve for this mini road show, we were given 2 weeks to prepare.
The very first thing we did was to identify the ICs for
respective roles whereby, Zan Jin was the overall IC, Shi Ting the A&P IC,
Nikki the logistics IC and Shi You the finance IC. We were only given a budget
of $20 to create, design and prepare our posters for advertising and materials
that would be needed for display on the day of the road show. We were worried
that we would overspend and not meet the budget but we only ended up spending
$16.40. YAYYYY! Our very first challenge accomplished, we did not overspend. J
We walked into MSC
Studio a couple of times to take a look at the products and brands that they
carry. Before selecting the products we would like to sell during our mini road
show, we checked with the other student-staff at MSC Studio on which are the
popular and most-sellable items. Based on their recommendations we decided on
selecting small items such as face masks, made in candy sweets and accessories
etc. Thus coming up with our very own theme, “LITTLE THINGS ON YOU”.
Only after receiving
approval from team members and our supervisor we proceeded to determine the
items and the quantity we needed for each item for the road show.
Meanwhile the A&P IC and the team brainstormed
ideas on our poster and theme design for the mini road show. Both the logistics
IC and A&P IC also worked closely on the other factors such as the set up
design for our booth during the mini road show, choosing the equipment we
needed for displaying the products from fixtures room, measuring the given
space and the number of tables needed and also our dress code. The team then proceeded to work on
the decoration and product display.
Our Poster!
More Posters!
Featuring the event
details and our products
On the mini road show
day, we started set up at 9am and we had to start our sales at 10.30am sharp.
Enthusiastically as a team we did our set up and managed to complete set-up on
time.
Event Day
Event Day
Setting up our booth,
displaying the products and price tags
Our Final set up!
Booth all ready for us to start our sales for the day!
Team 3 DBI students
at our booth.
At the beginning we did face a problem attracting customers
to our booth, one of the reasons was that it was during term break and the
customer count in school was lower compared to normal school days. However we
managed to overcome this challenge as we were given permission by our
supervisor Ms Quek to play music. It was a good decision as the crowd started
to grow during lunch hour and our cashier and team members at the booth had to
work non-stop.
Customers at our
booth.
Zan explaining to the
customer about the different products with Shi You and Anita recording the
quantity of items that they took for mobile selling.
The secondary school
students who helped us with the mini road show. They did a great job by helping
out at the mobile selling and boosting our sales revenue!
We did not take any mobile selling pictures but it was part
of our manpower plan. 4 of our team members would go for mobile selling and the
other 4 would man the booth. So as to ensure that there is a smooth customer
flow and nothing goes missing or gets stolen from our booth. The secondary
school students did an amazing job at the mobile selling. A huge part of our
sales revenue was from the mobile selling.
EMRS Team 3 member
supporting us! Thank you!
We managed to meet our sales target, even before 3.30pm. This
was definitely not what we expected. The event ended around 4+ as there were
still customers making purchases from our booth and we managed to clear up the
equipment and products in a neat and efficient manner. Our kind supervisors Ms
Choo and Ms Quek also helped our cashier, Nikki to count and record our sales
for the day.
We were very proud of our team’s hard work and effort. We
took the challenge and did a remarkable job! Yayyyy! J
Organising this road show was a first time experience for
most of us in the group; it was an enjoyable and memorable experience. After
the event, there was a sense of satisfaction and pride as not only did we meet
our target but we surpassed it. We overcame our challenge. We made a total of $438.50,
which is double the target given to us.
There were a lot of learning points from this experience
such as coming up with proper planning on the manpower list and equipment
required, understanding each other’s working style and attitude, and most
importantly working together in a team.
The mini road show was a fun and fruitful experience.
